Youtube fashion haul with Kristen Hancher

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15 Items Advertised

100k+ Views

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Goal:

  • Bring awareness to the brand and provide direct links to purchase items the featured influencer showcases in dedicated youtube video.

Strategy:

  • Have guest influencer express and show why she personally loves each item she tries on.

  • Dedicated youtube video is shared to her subscriber list of 1.1 million.