Goal:

• Build brand recognition & value by giving back to fans & the community

• Create buzz surrounding "love is hell" album release

• Build customer trust & relationship through philanthropy

Strategy:

• Partner with shoe palace store to give out free shoes for everyone.

• Set up free meet and greet in high traffic landmark area in Los Angeles.

•  Selected influencers share flyer via Instagram mentioning they will be making appearance at the event  

Outcome:

• Major media outlets news coverage worth millions

• Over 7 Thousand in attendees

• Huge increase in artist & brand recognition