Phora shoe giveaway at Shoe Palace

Goal:

  • Build brand recognition & value by giving back to fans & the community

  • Create buzz surrounding "love is hell" album release

  • Build customer trust & relationship through philanthropy

Strategy:

  • Partner with shoe palace store to give out free shoes for everyone.

  • Set up free meet and greet in high traffic landmark area in Los Angeles.

  •  Selected influencers share flyer via Instagram mentioning they will be making appearance at the event  

Outcome:

  • Major media outlets news coverage worth millions

  • Over 7 Thousand in attendees

  • Huge increase in artist & brand recognition

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