top of page
Saweetie's "My Type" Campaign
Goal:
-
Introduce the record to Instagram & TikTok
-
Create Hype & community surrounding the record
Strategy:
-
Get Instagram and TikTok influencers to share the record with the combined following of 25+ million
-
Influencers create curated creative content best matching the record.
-
Create a challenge with key influencers using hashtags as they share on TikTok and Instagram, encouraging their audience to participate in the challenge.
Outcome:
TOTAL POSTS

74
IMPRESSIONS

6,080,386
TOTAL INTERACTIONS

587,373
TOTAL SHARES

140,106


bottom of page