Saweetie's "My Type" Campaign

Goal: 

  • Introduce the record to Instagram & TikTok

  • Create Hype & community surrounding the record

Strategy

  • Get Instagram and TikTok influencers to share the record with the combined following of 25+ million

  • Influencers create curated creative content best matching the record. 

  • Create a challenge with key influencers using hashtags as they share on TikTok and Instagram, encouraging their audience to participate in the challenge.

Outcome:

TOTAL POSTS

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74

IMPRESSIONS

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6,080,386

TOTAL INTERACTIONS

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587,373

TOTAL SHARES

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140,106

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