Saweetie's "My Type" Campaign
Introduce the record to Instagram & TikTok
Create Hype & community surrounding the record
Get Instagram and TikTok influencers to share the record with the combined following of 25+ million
Influencers create curated creative content best matching the record.
Create a challenge with key influencers using hashtags as they share on TikTok and Instagram, encouraging their audience to participate in the challenge.